Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6395D7
RGB
99, 149, 215
HSL
214, 59%, 62%
HSB
214, 54%, 84%
CMYK
54, 31, 0, 16
LAB
60, -3, -40
LCH
60, 40, 266
OKLCH
0.66, 0.11, 256
XYZ
28, 29, 68
LUV
60, -23, -61
HWB
214, 39%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.