Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6396DB
RGB
99, 150, 219
HSL
214, 62%, 62%
HSB
214, 55%, 86%
CMYK
55, 32, 0, 14
LAB
61, -2, -41
LCH
61, 41, 267
OKLCH
0.67, 0.12, 256
XYZ
29, 30, 71
LUV
61, -23, -63
HWB
214, 39%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.