Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6397A7
RGB
99, 151, 167
HSL
194, 28%, 52%
HSB
194, 41%, 65%
CMYK
41, 10, 0, 35
LAB
59, -15, -14
LCH
59, 21, 224
OKLCH
0.65, 0.06, 219
XYZ
23, 28, 41
LUV
59, -25, -19
HWB
194, 39%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.