Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6397CD
RGB
99, 151, 205
HSL
211, 51%, 60%
HSB
211, 52%, 80%
CMYK
52, 26, 0, 20
LAB
60, -6, -34
LCH
60, 34, 259
OKLCH
0.66, 0.10, 250
XYZ
27, 29, 62
LUV
60, -24, -51
HWB
211, 39%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.