Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6398BB
RGB
99, 152, 187
HSL
204, 39%, 56%
HSB
204, 47%, 73%
CMYK
47, 19, 0, 27
LAB
60, -11, -24
LCH
60, 26, 246
OKLCH
0.66, 0.08, 238
XYZ
25, 29, 51
LUV
60, -25, -35
HWB
204, 39%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.