Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6399A4
RGB
99, 153, 164
HSL
190, 26%, 52%
HSB
190, 40%, 64%
CMYK
40, 7, 0, 36
LAB
60, -16, -12
LCH
60, 20, 216
OKLCH
0.65, 0.06, 212
XYZ
23, 28, 39
LUV
60, -25, -15
HWB
190, 39%, 36%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.