Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63A0FA
RGB
99, 160, 250
HSL
216, 94%, 68%
HSB
216, 60%, 98%
CMYK
60, 36, 0, 2
LAB
65, 0, -52
LCH
65, 52, 270
OKLCH
0.70, 0.15, 258
XYZ
35, 35, 95
LUV
65, -27, -82
HWB
216, 39%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.