Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63A1EA
RGB
99, 161, 234
HSL
212, 76%, 65%
HSB
212, 58%, 92%
CMYK
58, 31, 0, 8
LAB
64, -4, -44
LCH
64, 44, 264
OKLCH
0.70, 0.13, 254
XYZ
33, 34, 83
LUV
64, -27, -68
HWB
212, 39%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.