Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63A2D7
RGB
99, 162, 215
HSL
207, 59%, 62%
HSB
207, 54%, 84%
CMYK
54, 25, 0, 16
LAB
64, -10, -34
LCH
64, 35, 254
OKLCH
0.69, 0.10, 245
XYZ
30, 33, 69
LUV
64, -28, -51
HWB
207, 39%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.