Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63A2F2
RGB
99, 162, 242
HSL
214, 85%, 67%
HSB
214, 59%, 95%
CMYK
59, 33, 0, 5
LAB
65, -3, -47
LCH
65, 47, 267
OKLCH
0.70, 0.13, 255
XYZ
34, 35, 89
LUV
65, -27, -74
HWB
214, 39%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.