Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63A4AE
RGB
99, 164, 174
HSL
188, 32%, 54%
HSB
188, 43%, 68%
CMYK
43, 6, 0, 32
LAB
63, -20, -12
LCH
63, 23, 212
OKLCH
0.68, 0.07, 208
XYZ
26, 32, 45
LUV
63, -30, -15
HWB
188, 39%, 32%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.