Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63A4E1
RGB
99, 164, 225
HSL
209, 68%, 64%
HSB
209, 56%, 88%
CMYK
56, 27, 0, 12
LAB
65, -8, -38
LCH
65, 39, 258
OKLCH
0.70, 0.11, 248
XYZ
32, 35, 76
LUV
65, -28, -58
HWB
209, 39%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.