Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63A5BD
RGB
99, 165, 189
HSL
196, 41%, 56%
HSB
196, 48%, 74%
CMYK
48, 13, 0, 26
LAB
64, -17, -19
LCH
64, 26, 229
OKLCH
0.69, 0.08, 223
XYZ
28, 33, 53
LUV
64, -30, -27
HWB
196, 39%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.