Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63A6FC
RGB
99, 166, 252
HSL
214, 96%, 69%
HSB
214, 61%, 99%
CMYK
61, 34, 0, 1
LAB
67, -2, -50
LCH
67, 50, 267
OKLCH
0.72, 0.14, 255
XYZ
36, 37, 97
LUV
67, -29, -79
HWB
214, 39%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.