Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63A7DC
RGB
99, 167, 220
HSL
206, 63%, 63%
HSB
206, 55%, 86%
CMYK
55, 24, 0, 14
LAB
66, -11, -34
LCH
66, 36, 252
OKLCH
0.70, 0.10, 244
XYZ
32, 35, 73
LUV
66, -30, -52
HWB
206, 39%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.