Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63A7EE
RGB
99, 167, 238
HSL
211, 80%, 66%
HSB
211, 58%, 93%
CMYK
58, 30, 0, 7
LAB
66, -6, -43
LCH
66, 43, 261
OKLCH
0.71, 0.13, 251
XYZ
34, 36, 86
LUV
66, -29, -67
HWB
211, 39%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.