Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63A8EF
RGB
99, 168, 239
HSL
210, 81%, 66%
HSB
210, 59%, 94%
CMYK
59, 30, 0, 6
LAB
67, -7, -43
LCH
67, 43, 261
OKLCH
0.72, 0.13, 251
XYZ
35, 37, 87
LUV
67, -30, -67
HWB
210, 39%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.