Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63ABBC
RGB
99, 171, 188
HSL
191, 40%, 56%
HSB
191, 47%, 74%
CMYK
47, 9, 0, 26
LAB
66, -20, -16
LCH
66, 26, 219
OKLCH
0.70, 0.08, 215
XYZ
29, 35, 53
LUV
66, -32, -21
HWB
191, 39%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.