Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63ABC6
RGB
99, 171, 198
HSL
196, 46%, 58%
HSB
196, 50%, 78%
CMYK
50, 14, 0, 22
LAB
66, -18, -21
LCH
66, 28, 230
OKLCH
0.70, 0.08, 224
XYZ
30, 36, 59
LUV
66, -32, -30
HWB
196, 39%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.