Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63ACEB
RGB
99, 172, 235
HSL
208, 77%, 65%
HSB
208, 58%, 92%
CMYK
58, 27, 0, 8
LAB
68, -10, -39
LCH
68, 40, 256
OKLCH
0.72, 0.12, 246
XYZ
35, 38, 84
LUV
68, -31, -60
HWB
208, 39%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.