Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63ADFA
RGB
99, 173, 250
HSL
211, 94%, 68%
HSB
211, 60%, 98%
CMYK
60, 31, 0, 2
LAB
68, -6, -46
LCH
68, 46, 262
OKLCH
0.73, 0.13, 251
XYZ
37, 39, 96
LUV
68, -31, -72
HWB
211, 39%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.