Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63AED2
RGB
99, 174, 210
HSL
199, 55%, 61%
HSB
199, 53%, 82%
CMYK
53, 17, 0, 18
LAB
67, -17, -26
LCH
67, 31, 237
OKLCH
0.72, 0.09, 231
XYZ
32, 38, 67
LUV
67, -33, -38
HWB
199, 39%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.