Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63B2FF
RGB
99, 178, 255
HSL
210, 100%, 69%
HSB
210, 61%, 100%
CMYK
61, 30, 0, 0
LAB
70, -8, -46
LCH
70, 47, 261
OKLCH
0.75, 0.14, 250
XYZ
39, 42, 101
LUV
70, -33, -73
HWB
210, 39%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.