Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63BACA
RGB
99, 186, 202
HSL
189, 49%, 59%
HSB
189, 51%, 79%
CMYK
51, 8, 0, 21
LAB
71, -24, -17
LCH
71, 29, 215
OKLCH
0.74, 0.09, 211
XYZ
33, 42, 62
LUV
71, -38, -22
HWB
189, 39%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.