Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63BAE4
RGB
99, 186, 228
HSL
200, 70%, 64%
HSB
200, 57%, 89%
CMYK
57, 18, 0, 11
LAB
71, -18, -30
LCH
71, 35, 238
OKLCH
0.75, 0.10, 231
XYZ
37, 43, 80
LUV
71, -37, -44
HWB
200, 39%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.