Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63BBC4
RGB
99, 187, 196
HSL
186, 45%, 58%
HSB
186, 49%, 77%
CMYK
49, 5, 0, 23
LAB
71, -26, -13
LCH
71, 29, 207
OKLCH
0.74, 0.09, 204
XYZ
33, 42, 59
LUV
71, -38, -16
HWB
186, 39%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.