Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63BCC4
RGB
99, 188, 196
HSL
185, 45%, 58%
HSB
185, 49%, 77%
CMYK
49, 4, 0, 23
LAB
71, -26, -13
LCH
71, 29, 206
OKLCH
0.74, 0.09, 203
XYZ
33, 43, 59
LUV
71, -39, -15
HWB
185, 39%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.