Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63BCD9
RGB
99, 188, 217
HSL
195, 61%, 62%
HSB
195, 54%, 85%
CMYK
54, 13, 0, 15
LAB
72, -22, -23
LCH
72, 32, 227
OKLCH
0.75, 0.09, 222
XYZ
36, 44, 72
LUV
72, -38, -33
HWB
195, 39%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.