Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63BFD4
RGB
99, 191, 212
HSL
191, 57%, 61%
HSB
191, 53%, 83%
CMYK
53, 10, 0, 17
LAB
72, -24, -19
LCH
72, 31, 219
OKLCH
0.76, 0.09, 215
XYZ
36, 45, 69
LUV
72, -39, -26
HWB
191, 39%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.