Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63C2DA
RGB
99, 194, 218
HSL
192, 62%, 62%
HSB
192, 55%, 85%
CMYK
55, 11, 0, 15
LAB
73, -24, -21
LCH
73, 32, 221
OKLCH
0.77, 0.10, 216
XYZ
37, 46, 73
LUV
73, -40, -29
HWB
192, 39%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.