Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63C8DD
RGB
99, 200, 221
HSL
190, 64%, 63%
HSB
190, 55%, 87%
CMYK
55, 10, 0, 13
LAB
75, -26, -20
LCH
75, 33, 217
OKLCH
0.78, 0.10, 213
XYZ
39, 49, 76
LUV
75, -42, -27
HWB
190, 39%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.