Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63CFF2
RGB
99, 207, 242
HSL
195, 85%, 67%
HSB
195, 59%, 95%
CMYK
59, 14, 0, 5
LAB
78, -25, -27
LCH
78, 37, 228
OKLCH
0.80, 0.11, 222
XYZ
43, 54, 92
LUV
78, -44, -39
HWB
195, 39%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.