Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63D0FA
RGB
99, 208, 250
HSL
197, 94%, 68%
HSB
197, 60%, 98%
CMYK
60, 17, 0, 2
LAB
78, -23, -31
LCH
78, 39, 233
OKLCH
0.81, 0.12, 226
XYZ
45, 55, 99
LUV
78, -44, -45
HWB
197, 39%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.