Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63D4E9
RGB
99, 212, 233
HSL
189, 75%, 65%
HSB
189, 58%, 91%
CMYK
58, 9, 0, 9
LAB
79, -29, -21
LCH
79, 36, 215
OKLCH
0.81, 0.11, 212
XYZ
43, 56, 86
LUV
79, -46, -28
HWB
189, 39%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.