Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63D7EC
RGB
99, 215, 236
HSL
189, 78%, 66%
HSB
189, 58%, 93%
CMYK
58, 9, 0, 7
LAB
80, -30, -21
LCH
80, 36, 215
OKLCH
0.82, 0.11, 211
XYZ
45, 57, 88
LUV
80, -47, -28
HWB
189, 39%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.