Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
641A08
RGB
100, 26, 8
HSL
12, 85%, 21%
HSB
12, 92%, 39%
CMYK
0, 74, 92, 61
LAB
22, 33, 30
LCH
22, 45, 42
OKLCH
0.34, 0.11, 34
XYZ
6, 3, 1
LUV
22, 53, 16
HWB
12, 3%, 61%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.