Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
642F82
RGB
100, 47, 130
HSL
278, 47%, 35%
HSB
278, 64%, 51%
CMYK
23, 64, 0, 49
LAB
30, 36, -37
LCH
30, 52, 313
OKLCH
0.42, 0.14, 311
XYZ
10, 6, 22
LUV
30, 17, -52
HWB
278, 18%, 49%
Pantone
2602 C
Harmonies
Shades & tints
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