Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
6464AF
RGB
100, 100, 175
HSL
240, 32%, 54%
HSB
240, 43%, 69%
CMYK
43, 43, 0, 31
LAB
45, 15, -41
LCH
45, 43, 290
OKLCH
0.54, 0.12, 282
XYZ
18, 15, 43
LUV
45, -4, -61
HWB
240, 39%, 31%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.