Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
64725A
RGB
100, 114, 90
HSL
95, 12%, 40%
HSB
95, 21%, 45%
CMYK
12, 0, 21, 55
LAB
46, -9, 12
LCH
46, 15, 128
OKLCH
0.53, 0.04, 132
XYZ
13, 15, 12
LUV
46, -7, 16
HWB
95, 35%, 55%
Pantone
357 C
Harmonies
Shades & tints
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