Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
647CA1
RGB
100, 124, 161
HSL
216, 24%, 51%
HSB
216, 38%, 63%
CMYK
38, 23, 0, 37
LAB
51, -2, -23
LCH
51, 23, 266
OKLCH
0.58, 0.06, 259
XYZ
19, 20, 37
LUV
51, -13, -33
HWB
216, 39%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.