Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
647E69
RGB
100, 126, 105
HSL
132, 12%, 44%
HSB
132, 21%, 49%
CMYK
21, 0, 17, 51
LAB
50, -13, 8
LCH
50, 16, 148
OKLCH
0.57, 0.04, 151
XYZ
15, 19, 16
LUV
50, -13, 13
HWB
132, 39%, 51%
Pantone
7717 C
Harmonies
Shades & tints
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