Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
64809F
RGB
100, 128, 159
HSL
212, 24%, 51%
HSB
212, 37%, 62%
CMYK
37, 19, 0, 38
LAB
52, -4, -20
LCH
52, 21, 258
OKLCH
0.59, 0.06, 251
XYZ
19, 21, 36
LUV
52, -15, -29
HWB
212, 39%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.