Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6482B3
RGB
100, 130, 179
HSL
217, 34%, 55%
HSB
217, 44%, 70%
CMYK
44, 27, 0, 30
LAB
54, -1, -30
LCH
54, 30, 268
OKLCH
0.60, 0.08, 260
XYZ
21, 22, 46
LUV
54, -16, -44
HWB
217, 39%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.