Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
648495
RGB
100, 132, 149
HSL
201, 20%, 49%
HSB
201, 33%, 58%
CMYK
33, 11, 0, 42
LAB
53, -8, -13
LCH
53, 16, 237
OKLCH
0.60, 0.04, 232
XYZ
19, 21, 32
LUV
53, -16, -17
HWB
201, 39%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.