Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
648671
RGB
100, 134, 113
HSL
143, 15%, 46%
HSB
143, 25%, 53%
CMYK
25, 0, 16, 47
LAB
53, -16, 7
LCH
53, 18, 155
OKLCH
0.59, 0.05, 157
XYZ
17, 21, 19
LUV
53, -17, 13
HWB
143, 39%, 47%
Pantone
7717 C
Harmonies
Shades & tints
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