Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6489AC
RGB
100, 137, 172
HSL
209, 30%, 53%
HSB
209, 42%, 67%
CMYK
42, 20, 0, 33
LAB
55, -6, -23
LCH
55, 24, 255
OKLCH
0.62, 0.07, 248
XYZ
22, 24, 42
LUV
55, -18, -33
HWB
209, 39%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.