Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
648AA0
RGB
100, 138, 160
HSL
202, 24%, 51%
HSB
202, 38%, 63%
CMYK
38, 14, 0, 37
LAB
55, -9, -16
LCH
55, 19, 240
OKLCH
0.61, 0.05, 234
XYZ
21, 23, 37
LUV
55, -19, -22
HWB
202, 39%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.