Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
648AB2
RGB
100, 138, 178
HSL
211, 34%, 55%
HSB
211, 44%, 70%
CMYK
44, 22, 0, 30
LAB
56, -5, -26
LCH
56, 26, 258
OKLCH
0.62, 0.07, 250
XYZ
22, 24, 46
LUV
56, -19, -38
HWB
211, 39%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.