Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
648DAD
RGB
100, 141, 173
HSL
206, 31%, 54%
HSB
206, 42%, 68%
CMYK
42, 18, 0, 32
LAB
57, -8, -22
LCH
57, 23, 249
OKLCH
0.63, 0.07, 243
XYZ
22, 25, 43
LUV
57, -20, -31
HWB
206, 39%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.