Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
648EA0
RGB
100, 142, 160
HSL
198, 24%, 51%
HSB
198, 38%, 63%
CMYK
38, 11, 0, 37
LAB
56, -11, -14
LCH
56, 18, 232
OKLCH
0.62, 0.05, 226
XYZ
21, 25, 37
LUV
56, -20, -19
HWB
198, 39%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.